D E S I G N I S A L I T T L E T H I N G A B O U T
︎︎︎Projects listed below
Communicating
With Imagination
︎︎︎Projects listed below
08.2024 Gipht礼物计划
Shanghai. China
Unit & Knot 模块设计
宠物和人生活在同一空间中，物种间的需求存在差异冲突。
我们将宠物的需求模块化，然后打散，分布、结合在人的生活环境当中，让用户在享受DIY乐趣的同时，和自己的宠物找到尊重彼此个性的独特生活方式。
Shanghai. China
Unit & Knot 模块设计
宠物和人生活在同一空间中，物种间的需求存在差异冲突。
我们将宠物的需求模块化，然后打散，分布、结合在人的生活环境当中，让用户在享受DIY乐趣的同时，和自己的宠物找到尊重彼此个性的独特生活方式。
09.2023 滴滴出行
Shanghai & Beijing. China
M03 X P E N G
原新能源车型 M O N A 内饰氛围灯交互语言设计
Shanghai & Beijing. China
M03 X P E N G
原新能源车型 M O N A 内饰氛围灯交互语言设计
04.2022 滴滴出行
Shanghai & Beijing. China
滴滴出行旗下新能源品牌（原Wanna/Will想往）智能店铺体验
作为一个新品牌，“种草”和下订单对我们来说都很重要。
怎样让顾客无顾虑、无距离地更好了解 M o n a 车型是我们需要思考的问题。
在智慧店铺里，在销售人员带来的协助和干扰两面性仍然存在的同时，有传感器和处理器组成的智能硬件设备也有着不可忽视的作用。可以说让消费者从有兴趣到真正上手体验智能选配系统的转化率，是我们评估设计成功与否的重要指标。
本项目展示12拆解步骤，分别从主角顾客、其他顾客和销售人员三个角度分析各自心流变化。
Shanghai & Beijing. China
滴滴出行旗下新能源品牌（原Wanna/Will想往）智能店铺体验
作为一个新品牌，“种草”和下订单对我们来说都很重要。
怎样让顾客无顾虑、无距离地更好了解 M o n a 车型是我们需要思考的问题。
在智慧店铺里，在销售人员带来的协助和干扰两面性仍然存在的同时，有传感器和处理器组成的智能硬件设备也有着不可忽视的作用。可以说让消费者从有兴趣到真正上手体验智能选配系统的转化率，是我们评估设计成功与否的重要指标。
本项目展示12拆解步骤，分别从主角顾客、其他顾客和销售人员三个角度分析各自心流变化。
12.2018
Milano, Italia
Sputnik/ 厨房电器，传统燃料烧烤炉outdoor barbecue grill collection
I designed Sputnik barbecue grill collection for SMEG’s most popular 1960s style collection.
Inspired by human’s first satellite launched by the Soviet Union, I formed it in a straightforward and smart shape.The sphere part could be divided into three pieces from top, toasting space, fuel heating part, and the drain at the bottom. Primary material: stainless steel, bakelite, and ceramic fiberboard.
#manufacture #product #furnituredesign
@Taco Langius
Milano, Italia
Sputnik/ 厨房电器，传统燃料烧烤炉outdoor barbecue grill collection
I designed Sputnik barbecue grill collection for SMEG’s most popular 1960s style collection.
Inspired by human’s first satellite launched by the Soviet Union, I formed it in a straightforward and smart shape.The sphere part could be divided into three pieces from top, toasting space, fuel heating part, and the drain at the bottom. Primary material: stainless steel, bakelite, and ceramic fiberboard.
#manufacture #product #furnituredesign
@Taco Langius
03.2024 Shanghai. China
晖致中国POA大会
策划目标：承上+启下
2023年时值晖致成立3周年。这三年间，从Day one开始，晖致就以价值创造为目标：从销售结果导向，转向客户价值、用户增长导向。
承上：让每个晖致人重温三年岁月，感受过往价值创造的岁月，让晖致成为每个人的骄傲与自豪
启下：让大家共同谱写愿望，团结一心、对未来充满信心，坚信健康的心愿、我们能听见、也正在逐步实现
晖致中国POA大会
地点：上海梅赛德斯奔驰中心
时间：2024年1月
人数：4500人策划目标：承上+启下
2023年时值晖致成立3周年。这三年间，从Day one开始，晖致就以价值创造为目标：从销售结果导向，转向客户价值、用户增长导向。
承上：让每个晖致人重温三年岁月，感受过往价值创造的岁月，让晖致成为每个人的骄傲与自豪
启下：让大家共同谱写愿望，团结一心、对未来充满信心，坚信健康的心愿、我们能听见、也正在逐步实现
︎︎︎Link to VISTRIS 晖致（中国）
02.2021-06.2021_Pathway of Design Futures,UK
“Under your halo” / 家庭，行动主义，身份，思辨设计，体验设计，亲密关系
Who are we in a family? Mom? Dad? Somebody's legal guardian? That sounds great. But children who live in families without these typical roles can have plenty of love as well. Besides conveying responsibility relationship and blood bond, these labelling roles categories families.
If you have ever observed, sometimes people are hurt by this invisible border, especially children.
Families are diversifying, and the proportion of non-nuclear families is gradually increasing. This situation makes it necessary and urgent for us to question the rationality of family categorisation and explore the current identification system's dark side.
My response is an identification mechanism that is different from the legal and kinship status system. Relatively, it emphasises the human difference in natural attributes and the wholeness of all family members' identity, rather than assigning roles by labelling. In the utopia, Yugoo (the device) defines each family member with a short sound note. Sound identities are not labels nor comparable characteristic, which leads to the disappearance of family boundaries.
︎︎︎Link to RCA 2021
12.2020-01.2021_Pathway of Design Futures,UK
Engram / 脑神经科学，体外设备，未来概念设计，交互，亲密关系
is a life-long accompanying organic device for recording and sharing future human's neural signals. It is designed to enable people to interact without traditional expression methods, such as language. Pei hopes it can help human-human intimacy in his dystopian scenario full of loneliness in 2050. He left the project in uncertainty and unsettling because he thinks that's where the value of projects about the future is.
#future #biotechnology #intimacy #companionship #object #artificialintelligence #interactiondesign #product @Yangxiaoxiao @Hutianhuizi
Engram / 脑神经科学，体外设备，未来概念设计，交互，亲密关系
is a life-long accompanying organic device for recording and sharing future human's neural signals. It is designed to enable people to interact without traditional expression methods, such as language. Pei hopes it can help human-human intimacy in his dystopian scenario full of loneliness in 2050. He left the project in uncertainty and unsettling because he thinks that's where the value of projects about the future is.
#future #biotechnology #intimacy #companionship #object #artificialintelligence #interactiondesign #product @Yangxiaoxiao @Hutianhuizi
︎︎︎Link to the W.I.P show
10.2020-12.2020_Pathway of Design Future,UK
Ainimals/游戏，思辨设计，道德，游戏与玩家行为分析
In the context of product gamification, both positive and negative impacts on us from games will be magnified a lot in the future. Game, a friend who was born at the beginning of humankind, now needs to be reconsidered, from today’s perspective.
#future #game #gamification #autonomy #morality #psycology #human #phenominology
Ainimals/游戏，思辨设计，道德，游戏与玩家行为分析
In the context of product gamification, both positive and negative impacts on us from games will be magnified a lot in the future. Game, a friend who was born at the beginning of humankind, now needs to be reconsidered, from today’s perspective.
#future #game #gamification #autonomy #morality #psycology #human #phenominology
03.2024 Shanghai. China
Tony Mok莫树锦从医40周年庆祝活动 暨 肺癌肿瘤高峰论坛
对于肺癌治疗领域来讲, 莫树锦教授是一个传奇。
面对这样的“肿瘤巨人”，且恰逢他工作40周年之际，我们希望借助肺癌肿瘤高峰论坛的契机，让他感受到来自大陆学者的热情和尊敬。
2024年3月初，活动圆满落通过主题包装编排串联全天活动，
致敬Tony Mok莫树锦教授的非凡人生。
Tony Mok莫树锦从医40周年庆祝活动 暨 肺癌肿瘤高峰论坛
对于肺癌治疗领域来讲, 莫树锦教授是一个传奇。
面对这样的“肿瘤巨人”，且恰逢他工作40周年之际，我们希望借助肺癌肿瘤高峰论坛的契机，让他感受到来自大陆学者的热情和尊敬。
2024年3月初，活动圆满落通过主题包装编排串联全天活动，
致敬Tony Mok莫树锦教授的非凡人生。
︎︎︎Link to莫树锦教授获欧洲肿瘤学会颁发「终身成就奖」全球第一人将晚期肺癌治疗「个人化」 被誉为「肿瘤学传奇」- 香港中文大学医学院官网载文
04.2020-09.2020
Guangzhou, China
Design Director
产品设计，零售设计，室内设计，服务设计，品牌设计
Z E G L is an affordable accessories company that faces young female consumers, especially Gen Z consumers. We plan to launch our offline store before the Chinese National Day on October 1, 2020.
#interiordesign #servicedesign #interactiondesign #productdesign #marketing #branding
Guangzhou, China
Design Director
产品设计，零售设计，室内设计，服务设计，品牌设计
Z E G L is an affordable accessories company that faces young female consumers, especially Gen Z consumers. We plan to launch our offline store before the Chinese National Day on October 1, 2020.
#interiordesign #servicedesign #interactiondesign #productdesign #marketing #branding
02.2020-04.2020，UK
Accessible Vertical Farming / 农业, 垃圾回收，服务设计，可持续设计，慈善
The designer wanted to change the way how society works together to achieve sustainability goal in a specific community, the landfills in Tropical countries, as the same time, find a better way to optimise current tyres recycling process. He wanted to bring marginalised population who lives around and relies on landfills into this ambitious sustainable plan.
#sustainability #landfill #tyrerecyclingprocess #mushroomindustry #garbagetrade #community #unitednations #agriculture #servicedesign #productdesign #constellation #stakeholder
Accessible Vertical Farming / 农业, 垃圾回收，服务设计，可持续设计，慈善
The designer wanted to change the way how society works together to achieve sustainability goal in a specific community, the landfills in Tropical countries, as the same time, find a better way to optimise current tyres recycling process. He wanted to bring marginalised population who lives around and relies on landfills into this ambitious sustainable plan.
#sustainability #landfill #tyrerecyclingprocess #mushroomindustry #garbagetrade #community #unitednations #agriculture #servicedesign #productdesign #constellation #stakeholder
12.2019-02.2020,UK
Enhancing Humans / 可穿戴设备概念，战略设计
In this project, Pei and his team put forward three hypotheses about the future, and completed a specific design challenge corresponding to one of the hypotheses.
#Wearable device #future #scenarios #memory #evolution
@Sharon Ramalingam @Cara Tao @Soobin Song @Mashal
Enhancing Humans / 可穿戴设备概念，战略设计
In this project, Pei and his team put forward three hypotheses about the future, and completed a specific design challenge corresponding to one of the hypotheses.
#Wearable device #future #scenarios #memory #evolution
@Sharon Ramalingam @Cara Tao @Soobin Song @Mashal
10.2019-12.2019,UK
Food Display / 结构设计，可持续发展，家用电器
is a refrigerator mechanism with simple mechanical principles, which is used to replace existing market products‘s solutions with high energy consumption and low efficiency.
#sustainablity #product #engineering #marketing
Food Display / 结构设计，可持续发展，家用电器
is a refrigerator mechanism with simple mechanical principles, which is used to replace existing market products‘s solutions with high energy consumption and low efficiency.
#sustainablity #product #engineering #marketing
12.2019
Zhongshan, China
Arch / 灯具
Pendant Light
#product #productdesign #furnituredesign #illumination #luxurybranding
Zhongshan, China
Arch / 灯具
Pendant Light
#product #productdesign #furnituredesign #illumination #luxurybranding
12.2019
Zhongshan, China
Civita/ 灯具
Pendant Light
#product #productdesign #furnituredesign #illumination #luxurybranding
Zhongshan, China
Civita/ 灯具
Pendant Light
#product #productdesign #furnituredesign #illumination #luxurybranding
12.2019
Zhongshan, China
Twisting / 灯具
Pendant Light
#product #productdesign #furnituredesign #illumination #luxurybranding
Zhongshan, China
Twisting / 灯具
Pendant Light
#product #productdesign #furnituredesign #illumination #luxurybranding
03.2019-06.2019_Graduation Project
Milano, Italia
Pintu / 概念车，无人驾驶，汽车内饰, UX, UI, 服务设计
Conceptual Autonomous Vehicle
Product design&designer of the year
I got the idea of Pintu based on a fear for loss of face-to-face communication and intimacy among people in the future, when Internet of Things are so advanced that people don’t need to go out of home at all. Then I found there may be another opportunity for real world communication, which is the driverless car technology that sets people free during car trip.
#intelligentmobility #carconcept #interaction #modularity
Milano, Italia
Pintu / 概念车，无人驾驶，汽车内饰, UX, UI, 服务设计
Conceptual Autonomous Vehicle
Product design&designer of the year
I got the idea of Pintu based on a fear for loss of face-to-face communication and intimacy among people in the future, when Internet of Things are so advanced that people don’t need to go out of home at all. Then I found there may be another opportunity for real world communication, which is the driverless car technology that sets people free during car trip.
#intelligentmobility #carconcept #interaction #modularity
03.2019
Milano, Italia
Relic / 奢侈品卫浴, 陶瓷，模具
washbasin
Inspired by chinese ritual culture, I designed a washbasin collection for personal cleanliness ceremony. Steps can lead to sense of time stretch and consequence. With different depth of steps involved, we can hear water dropping every time after washing, this is designed as the last part of the design. Traditional drain and plug arereplaced by a cube shape item which is transformed from traditional Chinese royal family’s container called Ding whose shape could perfectly fit the design of steps.
Milano, Italia
Relic / 奢侈品卫浴, 陶瓷，模具
washbasin
Inspired by chinese ritual culture, I designed a washbasin collection for personal cleanliness ceremony. Steps can lead to sense of time stretch and consequence. With different depth of steps involved, we can hear water dropping every time after washing, this is designed as the last part of the design. Traditional drain and plug arereplaced by a cube shape item which is transformed from traditional Chinese royal family’s container called Ding whose shape could perfectly fit the design of steps.
#ceramic #manufacture #product#furnituredesign
@Maddalena Casadei
03.2019
Milano, Italia
Eterni / 陶瓷，灯具
Porcelain Lamp
Eterni lamp can create oriental philosophical atmosphere about repetition, it could also represent Wugang’s (the man in an ancient fairy tale) spirit and time passing..
#ceramic #manufacture #product#furnituredesign #illumination
@Maddalena Casadei
Milano, Italia
Eterni / 陶瓷，灯具
Porcelain Lamp
Eterni lamp can create oriental philosophical atmosphere about repetition, it could also represent Wugang’s (the man in an ancient fairy tale) spirit and time passing..
#ceramic #manufacture #product#furnituredesign #illumination
@Maddalena Casadei
Haonan Pei
裴 昊楠
Tel:
+86 177 0176 0471
+86 187 1010 5982
Email:
hnpbtw@gmail.com
N.1999 Beixing Rd
Chongming district,
Shanghai City,
China
Design Product & Design Futures
Royal College of Art
Kensington Gore
SW7 2EU
London
+44 7529210074
Via Santa Croce, 1
Milano, Italia
+39 3456 132 308
裴 昊楠
Tel:
+86 177 0176 0471
+86 187 1010 5982
Email:
hnpbtw@gmail.com
N.1999 Beixing Rd
Chongming district,
Shanghai City,
China
Design Product & Design Futures
Royal College of Art
Kensington Gore
SW7 2EU
London
+44 7529210074
Via Santa Croce, 1
Milano, Italia
+39 3456 132 308
Pei Haonan
裴 昊楠
Design Product & Design Futures
Royal College of Art
Kensington Gore
SW7 2EU
London
裴 昊楠
Design Product & Design Futures
Royal College of Art
Kensington Gore
SW7 2EU
London